Services - Corporate Identity ........

Corporate Identity

Many people think that a company's Corporate Identity starts and finishes with the company's logo. This is not the case.

A full Corporate Identity is the "persona" of a company. It is a philosophy that should be implemented throughout the entire business, and ensures that the way the business and the public world perceive your company is consistent and professional at all levels of its dealings, thus helping to achieve your business objectives.

Corporate Identity is often viewed as being composed of three parts:

  • Corporate Design
    (logos, stationery, signage etc.).
  • Corporate Communication
    (advertising, literature, public relations, information etc.).
  • Corporate Behaviour
    (internal values etc.).

Before any design work is started answers are needed to a few fundamental questions:

  • What are our company's overall goals?
  • What is our strategy to achieve those goals?
  • How do we want to be perceived by our target audience?
  • How are we different from our competitors?

Many companies have a mission statement which sets out in a short concise statement what they are striving to achieve. This can be a good starting point.

Once these basics have been established it’s my job to interpret these visually and produce a visual identity that reflects the company and its goals. Once finalised a guideline document is produced that sets out all the elements of the identity and specifies how they are to be used and implemented.

You can view examples in the “Portfolio” section.

Please contact me for further information or to discuss a project.

Colin Harrison
T : 01225 707659 E : W : www.chdesign.co.uk
Colin Harrison Design Limited 86, Longford Road Melksham Wiltshire SN12 6AX
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